Ford includes a free off-road driving school with every new Bronco, and a lot of owners never use it. The Bronco Off-Roadeo is a hands-on training day at one of five US locations, and the eligibility window closes faster than most buyers realize.
In This Guide
What the Bronco Off-Roadeo Is
Off-Roadeo is Ford's own off-road driving school, and one full-day visit comes included with the purchase or lease of an eligible Bronco or Bronco Sport. "Included" isn't quite the same as free, though: qualifying owners pay a $50 reservation fee to book, plus additional fees per guest beyond the primary driver. Ford still provides the vehicle for the day, either a Bronco or Bronco Sport depending on what you're driving, so there's no need to bring your own truck for the included visit. The day covers lunch and dinner, expert trail guides, and hands-on instruction rather than a passive tour.
Who's Eligible and the Deadline You Shouldn't Miss
The included visit is tied to the vehicle, not the owner, and it only works once per vehicle. Eligibility and attendance deadlines have shifted over the life of the program, so the safest move is confirming your specific vehicle's status directly on Ford's Off-Roadeo site rather than assuming from a forum post. As of the most recent published guidance, deadlines run roughly two years past the model year: a 2024 model needs to be attended by mid-2026, a 2025 model by mid-2027, and a 2026 model by mid-2028.
That deadline is the part most owners miss. If you buy a Bronco and don't book a session before the window closes, the $50-reservation visit doesn't roll over or extend. Book it early even if you don't plan to attend right away, since availability at popular locations can book out weeks in advance.
Locations
Off-Roadeo runs at five US locations: Moab, Utah; Horseshoe Bay, Texas; Las Vegas, Nevada; Gilford, New Hampshire (Gunstock Mountain); and Maryville, Tennessee. Not every location runs every experience type, so confirm which programs are offered at the specific location before booking, especially if you're planning around the Bring Your Own Bronco option covered below.
What You Do There
The curriculum leans hands-on rather than lecture-heavy. Expect instruction on Trail Control, Trail Turn Assist, and the GOAT Modes terrain system, along with genuine seat time working through rock fields, mud, sand, and water crossings depending on the location's terrain. Guides, many with backgrounds in off-road racing, walk through reading approach and departure angles and how to place tires on technical sections rather than just pointing you at an obstacle and hoping for the best.
Half-Day Adventure for Non-Owners and Extra Guests
Ford also runs a paid, shorter version open to the public, not just Bronco owners. The Half-Day Adventure starts at $795 per driver and includes up to three guests, running four to five hours depending on location, using a Ford-provided Bronco for the terrain and instruction. This is the option that makes sense if you're considering a Bronco and want an off-road test drive before buying, or if you're bringing guests along who aren't on the vehicle's eligible owner record. Travel and accommodations are not included in that price.
Bring Your Own Bronco
If you already used your included visit, or you'd rather learn on your own truck instead of a factory-stock loaner, Ford runs a Bring Your Own Bronco option at select locations, currently Moab, New Hampshire, Tennessee, and Texas, not the full five-location list. It's open to 2021 and newer Ford Bronco and 2022 and newer Bronco Raptor owners, priced at $495 for a four-hour session, also with room for up to three guests.
This track leans more toward practical trail skills than the included owner day: trail assessment and risk evaluation, safe winching with a spotter, and hands-on work with soft shackles, snatch blocks, tree savers, and recovery boards. If you've read our breakdown of winch fairleads and D-ring shackles, this is the same gear put to use under an instructor's eye instead of a written guide.
Is It Worth Going?
For the included visit, yes, without much debate. A $50 reservation fee against a full day of instruction, lunch, dinner, and a loaner Bronco is not a real cost comparison, and it doesn't put miles on your own truck. Even an experienced off-roader tends to pick up something from guides who run the same terrain daily. The bigger risk is letting the eligibility window pass without booking at all, which is pure lost value.
The paid options are a different calculation. At $795 for the Half-Day Adventure, it's a genuinely useful gut check if you're cross-shopping a Bronco and want trail time before buying, but it's a hard sell for someone who already owns one. At $495, Bring Your Own Bronco is the better value for existing owners specifically because it builds skills on the truck you'll actually be driving on trail day, not a rental.
Ford Bronco Off-Roadeo FAQ
Is the Bronco Off-Roadeo really free?
Mostly. The full-day visit itself is included with the purchase or lease of an eligible Bronco or Bronco Sport, but qualifying owners still pay a $50 reservation fee to book, plus additional fees for extra guests.
How much does the Half-Day Adventure cost?
It starts at $795 per driver and includes up to three guests, running four to five hours depending on location. Travel and accommodations are separate.
How much does Bring Your Own Bronco cost?
$495 for a four-hour session, with room for up to three guests. It's only available at the Moab, New Hampshire, Tennessee, and Texas locations.
Do I need to bring my own Bronco to the included experience?
No. Ford provides a Bronco or Bronco Sport for you to drive during the included day. Bringing your own truck is only part of the separate Bring Your Own Bronco track at select locations.
What happens if I miss the eligibility deadline?
The included visit does not appear to carry over past its attendance deadline based on Ford's published guidance. Confirm your specific vehicle's deadline directly with Ford or your dealer rather than assuming it's still open.
If Off-Roadeo has you thinking about what your own Bronco could handle beyond stock, our trail essentials guide covers what to carry before your next trail day.
About This Guide
This was put together by the team at Bronco Forge. Our founder spent time as a Ford salesman before launching Bronco Forge, giving us firsthand knowledge of how Broncos are sold, what buyers get wrong, and what dealers don't always tell you. We sell aftermarket parts exclusively for the Ford Bronco and spend time in Bronco owner communities tracking what owners experience. Questions about fitment or anything Bronco-related? Reach out at contact@broncoforge.com or (909) 772-8050.
